3 sure-fire ways to kill your brand
Once upon a time brands like Woolworths, Blockbuster and Compaq were giants in the marketplace, now they cease to exist. There are many reasons why... The post 3 sure-fire ways to kill your brand...
View ArticleSimple tips for giving honest feedback
Giving honest feedback isn’t always easy. But if you’ve given your designer a specification to work to and you’re not happy with the result, you... The post Simple tips for giving honest feedback...
View Article5 simple tips for a good client / designer relationship
Like most partnerships, successful business relationships don’t just happen overnight. Both clients and designers need to be able to work well together so that they... The post 5 simple tips for a good...
View ArticleColour psychology in logo design, an illustrated guide
When thinking about your logo design, colour is one of the most important elements to consider. Every colour creates an emotional reaction in people and... The post Colour psychology in logo design, an...
View Article5 Lessons in Branding we can learn from Madonna
Love her or hate her Madonna has consistently topped the charts for more than 30 years, but while most pop stars will have fallen by... The post 5 Lessons in Branding we can learn from Madonna appeared...
View ArticleBrand it like Red Bull, how to give your brand wings
The 1st April 1987 not only marked the launch of a brand new product, but also a completely new product category. A pioneer in the... The post Brand it like Red Bull, how to give your brand wings...
View Article5 stats the UK Government would rather you didn’t know, beautifully illustrated
Political facts aren’t always pleasing to the ear, but here at Gorilla, we felt we could at least make them pleasing to the eye. We... The post 5 stats the UK Government would rather you didn’t know,...
View ArticleLogo design: The creative process in seven simple steps
As well as being simple, a successful logo design should represent the company it stands for. But despite its simplicity and small size, designing a... The post Logo design: The creative process in...
View ArticleWhy polarising could be good for your brand
When it comes to branding, there’s nothing worse than people being indifferent. It means they don’t care. Love and hate are visceral emotions that take... The post Why polarising could be good for your...
View ArticleBuild your brand in 5 easy steps- Illustrated guide
Building a solid brand takes time. Your branding – which includes your business name, tagline, colours and content – embodies everything your business does and... The post Build your brand in 5 easy...
View ArticleThe psychology of logo design
When it comes to designing a logo for your business, it takes more than just choosing a pretty colour and a nice font. That’s because... The post The psychology of logo design appeared first on Gorilla.
View ArticleHave you picked the right type of name for your brand?
When it comes to branding, one of the most important things to determine is your company name. As well as appearing on all of your... The post Have you picked the right type of name for your brand?...
View ArticleThe ‘Innocent’ recipe for success has 5 key ingredients
Successful branding is all about getting people to buy into the ethos of your company. And although they’re called ‘Innocent’, the organic juice and smoothie... The post The ‘Innocent’ recipe for...
View ArticleThe evolution of Pepsi’s logo design over 117 years
In contrast to Coca-Cola – whose logo design has barely changed since its creation in 1886 – Pepsi has competed to be the world’s biggest... The post The evolution of Pepsi’s logo design over 117 years...
View ArticleBranding: 5 ways in which Graze Box has the edge
To make an impression in a saturated marketplace you have to provide something different. And that’s exactly what Graze Box did. Beginning life as a... The post Branding: 5 ways in which Graze Box has...
View ArticleBrand your business like a celebrity in 3 simple steps
love them or hate them celebrities like David Beckham, Madonna and Miley Cyrus are experts when it comes to branding themselves. By knowing exactly who... The post Brand your business like a celebrity...
View ArticleMarmite Branding: The Power of love & hate
When you think about it, there’s nothing sexy about yeast extract. But through clever branding, Marmite has achieved more than a million likes on Facebook,... The post Marmite Branding: The Power of...
View Article5 famous logo designs with cleverly hidden meanings
While it’s true that the best logo designs are clean and simple, a lot of thought has usually gone into making them look that way,... The post 5 famous logo designs with cleverly hidden meanings...
View ArticleHow to ensure your brand appeals to your target market- 3 simple steps
When it comes to your business, every single decision you make will depend on your target market. That’s why it’s so important to know who... The post How to ensure your brand appeals to your target...
View ArticleThe 4 secrets of simple branding
In a previous blog post, we explained that simple logos are better because they’re recognisable, clear, versatile, identifiable and memorable. But, as Apple has demonstrated,... The post The 4 secrets...
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